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Find A 'Willy Wonka' KitKat Ticket And Get On BB7!

Big Brother is launching an amazing promotion to allow one lucky BB fan to completely by-pass the audition procedure (now well and truly over) and get into the House, 'Willy Wonka' style.

Specially-branded KitKat choccy bars will go on general sale on the launch night of Big Brother 7, with just 100 bars nationally containing a special golden ticket. Fans will have until around 10pm on the 2nd of June 2006 to call and register their ticket.

Then, all the people who've registered – remember, some tickets won't be found in time and some will probably be accidentally thrown away – will be invited to attend a special live show a week later, taking with them their suitcase and toothbrush.

Davina will pick the lucky 'contestant' at random and this person will enter the house immediately and is eligible to win. In fact, Endemol pulled a similar stunt in Brazil where a late entrant went-on to win the show.

The only caveat is that all ticket holders, who must be over 18, will be subject to background checks before being invited to take part in the live show. This is just to make sure that they're not axe-murderers or whatever!

All potential housemates are checked in this way and previous auditionees or even previous contestants could, in theory, get on the show if they are picked by Davina.

A show insider said, "Millions of die-hard fans would pay the earth to get a chance to be on the show". Actually, around 25,000 people auditioned for Big Brother this year, but we know what he means.

Expect there to be a buying frenzy at your local supermarket when the bars go on sale later this month, especially as Channel 4 bosses accept that some tickets will inevitably end-up on ebay.

Tickets, which cannot be transferred once registered, are expected to sell for up to £10,000. So, if you're really desperate to get on BB7 and don't have that sort of cash lying around, you'd better get ready for a mad trolley dash on the 18th of May!

Good luck.

NB. The golden tickets have been placed in four-finger single bar and Kit Kat Chunky single bar packs. Full Terms & Conditions will be added here soon.

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