It's All About Meme
Freaky-haired psychology boffin Dr. Harry Witchel has been
explaining all about memes and their prevalence in the Big
Memes (pronounced 'meems') are cultural practices or ideas
transmitted verbally or by repeated action from one mind to
another. There, now you know!
Er, let us explain in more simple terms: many things can
become memes if copied, but they are usually words or gestures
or even the singing of a particular song, which is then taken-up
by someone close to you and then used or repeated. The meme
will inevitably then spread to other people.
For example, you must have been in the situation where you
started singing a song and someone suddenly joined-in, prompting
you to say jokingly, "Oi, stop singing my song!"
Well, that was a meme, and actually, singing is quite a big
one for this year's housemates.
Other examples of memes would be when people say something
like 'mint' or even 'cool', the latter disappearing from general
use in the UK for many years, but making a comeback more recently
meaning: excellent, smart, impressive, or in its most recent
cultural usage: okay, fine, thanks.
Basically, words or phrases which get picked-up and are subsequently
used by others, like 'Wassup?' copied from the BT television
adverts a few years back. For a while, everyone was
going around saying it in offices and playgrounds around the
Examples in the Big Brother House this year would be the
word 'babe' or 'babes'. Lea was actually the first to say
it, but it soon spread to Sezer, Imogen, Mikey and most notably,
Aisleyne, who seems to use it almost every other word now.
Talking of which, the fact that Lisa swore so much during
her time in the House also had an effect on her peers, and
definitely upped the ante in the meme stakes. Everybody was
flippin' doing it at one point!
Some memes just don't get going though, like Lisa's 'mint'
or Pete's 'safe', but one phrase which the group has
picked-up on, is 'Good thinking Batman!' This has been said
in the UK for donkey's years now, but has surely never been
heard so regularly as it has during Big Brother 7?
"It is used by the housemates as a way of saying 'I
agree with you'," explained the Doc, adding, "It's
such a peculiar and odd thing, but obviously one that's catchy.
One thing that's impressive is that Suzie – who is unchangeable
and will leave the House completely unchanged from the way
she was – used that phrase, and there's no way that
was in her vocabulary before".
So, if you find yourself smacking your chest, whistling like
a bird, making clacking sounds, performing drum and bass into
your cupped hand or saying, "W***ers!" inexplicably,
don't blame Pete, just blame the memes!
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