Big Brother 10 News
Charity Begins At Home For Channel 4
Big Brother broadcaster Channel 4 has made the decision to
stop donating a portion of the weekly public vote income to
Since Big Brother 7 the broadcaster has given away some of
the revenue derived when fans vote-out Big Brother housemates.
Prior to that, the phone lines were run purely for profit.
However, for the past couple of years it claims to have been
losing money due to high admin costs, and that, combined with
falling advertising revenue due to the current climate, has
rather put the kybosh on the Channel's charitable intentions.
To re-iterate, although it's not commonly known, Channel
4 is a public service broadcaster like the BBC. Therefore,
it has a duty to use funds wisely, and giving away cash no
Commenting on the matter a C4 spokesperson said: "Given
the current climate... Channel 4 has regretfully decided not
to make charity donations for this series of Big Brother in
order to limit loss and ensure we are managing our finances
optimally, to allow us to continue delivering our public service
Of course, this is a shame for the charities that would have
benefited, but as they say, charity begins at home. Also,
it's easier to understand the decision when you take into
account that shows such as The X Factor, Dancing on Ice and
Strictly Come Dancing don't donate any of their phone line
revenue to charity.
Calls to the voting lines will cost 35p during Big Brother
10. This is the same amount as last year, when the cost was
increased from the previous series' 25p.
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